Hi, I am Erika Farkas, founder of Aradieri Digital Marketing. This is my freelancing website in social media and digital marketing.

My professional background includes a degree in electrical engineering from Carleton University and a comprehensive skill set across web development, data analysis, and social media marketing.

During my 18 years at the City of Ottawa in the Business intelligence and Data Analytics group, I gained valuable experience in analyzing the business context behind the data, allowing me to translate analytical findings into actionable insights that drive strategic decision-making and business growth. With the aid of data visualization tools like Power BI and Cognos BI, I was enable to communicate data analysis results effectively through interactive and visually appealing dashboards and reports. One of my achievements relating to social media was to create sentiment analysis reports of the Mayor and Councilors’ Twitter postings, using Artificial Intelligence (AI) tools in Power BI, enabling management to monitor the positive and negative aspects of tweets and follower engagement.

Having also worked in the web development team in the Information Technology branch at the City, I gained valuable knowledge and experience to tackle web development projects of my own. In addition to building my own artist websites www.erikafarkas.com and www.portraitsfrompicture.com, I developed and still maintain several client websites, using HTML, CSS and WordPress.

I recently retired from the City, but retirement for me does not mean slowing down. I am currently a full-time visual artist and, as well as creating art, I am juggling social media and website management for my own artistic practice, as well as for several local art organizations on a volunteer basis. I am currently the Webmaster and Publicity Coordinator for the Foyer Gallery, the Social Media Coordinator for West Carleton Arts Society and part of the Instagram team for Arteast Ottawa.

My education includes a Social Media Certificate from Algonquin College (currently enrolled, with 3 courses out of 5 completed) and a Google Digital Marketing & E-commerce Professional Certificate (currently enrolled in 7 courses). However, I have been doing on social media management for more than 10 years and involved in all areas of web development even longer than that. Getting actual certifications are only done to put a dot on the “i”.

In the vast expanse of the internet, standing out as a business or an individual demands a strategic approach to digital marketing tailored to the unique needs of each of us. In light of these challenges, through the services I offer, my goal is to empower others with the knowledge and tools they need to thrive in the online market. Through informative articles and practical tips published on my blog, I aim to demystify the world of digital marketing, offering actionable insights.

If you require help in maintaining a digital presence, Aradieri Digital Marketing can help you achieve that. No project is too small or too big. Please contact me and let’s have a chat!